The Dental Writers Insight Hub
Explore articles on dental content, marketing, SEO and writing—drawn from real-world experience working with dental brands.
Whether you’re a dental practice owner, marketer or fellow writer, you’ll find real-world advice drawn from years of experience working with dental brands.
Meet Dale King
Dale King is the founder of Dental Writers and Dental Writers Club. Over the past decade, he has helped dental practices, agencies and brands improve their content, SEO and digital marketing.
This Insights hub brings together practical advice, industry observations and lessons learned from working in the dental sector.

Content Marketing for Small Businesses – The How’s And Why’s Explained
It’s tough being a small business in the 21st century. You’re probably all too aware that one in three business start-ups go under within the first year of trading. Take dental practices, for example. They have the added pressure of needing to set themselves apart in what is already a

How To Write Compelling Content For Your Dental Website – It’s Easier Than You Think!
Here’s a question… How many times have you clicked through to a web page with great anticipation only to find out that it’s poorly written doesn’t answer your search query or just plain bores the pants off you! The truth is, badly written content will impact your business more than

Featured Snippets – What They Are and How to Rank Them
One of the buzzwords in content marketing right now is ‘featured snippets’. Carry out a Google search and you’ll see an informative box at the top of the first page of the search engine. More importantly, when marketing, you may be wondering whether it’s possible to get your web

Blogging for Business – How to Use a Blog to Promote Your Dental Practice – A Step-by-Step Guide
Blogging for business is a long-term marketing strategy, crucial for small businesses like dental clinics operating in a highly competitive market. Here are some facts about business blogging you may not know. Regular posts with quality content drive more and more online traffic to your practice website – and patients

Dental Blogging Service – The Ultimate Guide To The How And Why Of Effective Dental Blogging
I’m a massive proponent of blogging. That’s understandable, given that a large part of my business is supplying a dental blogging service for dental practices. But if you read my recent post, you’ll know what happened to my business when I stopped my own dental blogging for 4 months. Hint…

How Do Blogs Work for Dental Businesses?
Have you ever wondered why there are so many business blogs out there? It’s because blogging can drive sales leads on a long-term basis. But how do blogs work for dental businesses when you’re not selling a product but a specialised healthcare service? Let’s find out… Blogs play a major